Placer County Fair wants craft and food vendors, exhibit competitors and corporate sponsors

The Placer County Fair is looking for one-of-a-kind creations and mouth-watering sensations from community members dreaming of Blue Ribbons to small-business owners seeking money-making opportunities. The Placer County Fair is accepting applications from residents to compete for awards in dozens of categories – from baking to beer-making – and vendors looking to sell their arts and crafts or food at one of the largest and longest-running events in Placer County. The fair is also looking for additional corporate sponsors interested in connecting with thousands of fairgoers and recruiting more volunteers who help make the event successful. The Placer County Fair opens @the Grounds on June 23 and continues through June 26. The fair is open from 5 to 11 p.m. June 23 through June 25 and noon to 11 p.m. June 26 at 700 Event Center Drive in Roseville (formerly known as the Placer County Fairgrounds). For more about how to apply as a vendor, competitor in the still exhibits, corporate sponsor or as a volunteer, visit https://www.placercountyfair.org. The deadline to apply for a vendor booth is May 30, while the deadline for still exhibits is May 31. "The Placer County Fair is a celebration and gives the community the chance to connect in so many ways," said Kim Summers, Interim Chief Executive Officer of @the Grounds and Placer Valley Tourism. "The fair is all about getting involved, having fun and spending time together." The 84th annual fair's slogan is "Meet Me at the Fair," something that a record 23,000 fairgoers did in 2021, which was more than double the average attendance in recent years. The California Ice Cream Company, a full-service ice cream business, has offered treats from banana splits to frozen cheesecake dipped in chocolate at the Placer County Fair for about 20 years. "It's a great fair with a good community feel," said California Ice Cream Company owner Crystal Miller. "We get a lot of repeat business." The California Ice Cream Company will be joined by as many as 100 vendors, including 20 food booths, during the fair. The Placer County Fair features carnival rides, food booths, games, concerts and the livestock exhibit and auction. About 90 students participated in the livestock exhibit and the auction generated $273,000 in sales in 2021. The fair includes All-Alaskan Racing Pigs in the Family Fun Zone, a two-day Cornhole Tournament in the Roebbelen Center, the Miss Placer County Scholarships Pageant that officially opens the fair June 23 and the second annual Placer County Rib Cook-off June 26. New fair entertainment includes Perfection on Wheels BMX Stunt Team, Jack Spareribs Shipwrecked Magic & Comedy Show, and The Silver Starlets, a two-women aerial team from Canada that will perform in the Roebbelen Center. Live music, beer and wine are available in the just-completed Attaway Pavilion, named after David Attaway, the former CEO of @the Grounds and Placer Valley Tourism. Attaway, who died earlier this year, was the visionary who directed the former Placer County Fairgrounds' major transformation into @the Grounds, with the 160,000-square-foot Roebbelen Center as the centerpiece of the $45-million effort. Admission to the fair is $10 for adults; $6 for children 6 to 13 years old; free for children 5 and under; and $8 for military and seniors 65 years and older. Additional admission and carnival ticket information is available at https://www.placercountyfair.org/tickets. Parking is $10 per day. "The fair is a great place for families, date nights or having a great time with friends," Summers said. "Your summer fun starts here." About Placer Valley Tourism The nonprofit Placer Valley Tourism organization is a Business Improvement District that serves south Placer County and the cities of Roseville, Rocklin and Lincoln. The Business Improvement District operates to help generate incremental room night stays in hotels within Placer Valley Tourism's geographic footprint through various conferences and youth and amateur sports events. Placer Valley Tourism aims to coordinate community and sports events with the best hospitality options in the region. Placer Valley Tourism is a nonprofit and classified as a 501(c)6. For more information, visit https://www.placertourism.com/. About @the Grounds @the Grounds is a multipurpose event facility on 61 acres in the heart of Roseville. @the Grounds includes the Roebbelen Center, a 160,000-square-foot event center that can accommodate major amateur sports competitions, large meetings, trade shows, concerts and other events. For more than 80 years, @the Grounds has been the home of the Placer County Fair, along with countless other community, family and corporate gatherings. @the Grounds is the business entity of Placer Valley Sports Center. For more information, visit https://www.atthegrounds.com/.