Customers can still 'take a peek' at Denio's Farmers Market

Denio's Roseville Farmers Market was founded in 1947 by Jim and Marilee Denio. Located at 1551 Vineyard Court, Denio's is open Friday through Sunday, rain or shine, with flexible hours and a variety of vendors, foods, services and great parking. By the early 1960s, Denio's was known as the largest, cleanest and most efficiently run farmers market, auction and bazaar in California, growing in size and reputation along the way. The 1970s and 1980s saw an influx of weekend vendors selling all types of merchandise. To accommodate these vendors, a portion of the sales lot was reserved for them to set up and sell directly from their vehicles on a daily basis. Denio's was built on the premise that an open-air market provides the opportunity for a seller to operate a retail business in a high-traffic area with the lowest possible overhead costs, and in turn, to pass on those savings to the customers. "It is the primary goal of Denio's to provide our guests and vendors a clean, friendly atmosphere with the best possible service, unique products and great deals," the Denio family commented. "We are dedicated to maintaining a relaxed, family-friendly environment, which lends itself to the mixture of the thousands of people who attend each weekend." Denio's is all about community and supporting local artists, farmers, craftsmanship and sellers alike who are proud to share their culture, skills and products with Roseville and the surrounding areas. Denio's has always been a family-oriented venture. Today, Jim and Marilee's son, Ken, along with his children Eric and Tracie, carry on the family business by maintaining the same values and traditions started more than 70 years ago. With four generations on hand to serve the community of Roseville, Denio's continues to offer fresh produce and bargain merchandise. For more information about the market and how to sign up to become a vendor, visit deniosmarket.com.