SpekTek Eyewear

Business: 745 S. Highway 65, Suite 70, Lincoln; optometrist Dr. Michael P. Morovati; Contact Sherri or Sam Melchner. Grand opening?: Open now. Ribbon cutting and grand opening from 5-7 p.m. July 15. Prizes and special discounts for the first 50 customers.What do you offer?: Dedicated eyewear repair while-u-wait, service, state-of-the-art exam room, eyeglass frames for every budget, using only the highest quality lenses - no compromise on vision. Fitting expert and stylist on premises.Why did you start this business?: Sam and Sherri Melchner retired in Lincoln and were coaxed back to work by Dr. Morovati who followed his California dream of becoming part of and providing superior optometric care to a growing community.Give a brief history of your experience: Morovati graduated optometry school in Alabama and practiced in Colorado. Sam Melchner, ABOC, and his wife Sherri owned optical shops in the Bay Area developing industry reputation as "go to guys" for optical repair, service.What is unique about your business?: Only optical store with dedicated eyewear repair lab on premises fixing eyeglasses while-u-wait. Superior customer service. Frames for every budget, discounting designer frames, but using only highest quality lenses so as not to compromise vision.What would you say to encourage people to use your services?: SpecTek is renowned in the Bay Area for customer service and eyewear, all delivered with humor and friendship. Interaction and education are integral parts of the process at SpecTek.